What is Cool Jerk?

Welcome to the home of Cool Jerk, our brand of delicious and mouth-watering gourmet beef jerky, made with love and care in the great state of Minnesota. Based on traditional Southeast Asian jerky recipes, Cool Jerk is not your run-of-the-mill, rubbery, truck stop beef snack – it’s sweet, savory, crisp, chewy, gluten-free, and wholesome as well.

We started Cool Jerk in the Spring of 2010 as a way to share our Aunt’s homemade beef jerky with the rest of the world. She has been making sweet and savory beef jerky for over 20 years, using fresh, natural ingredients and techniques used in recipes from her home country of Laos. Traditionally paired with sticky rice, papaya salad, and other Lao dishes, this delicious jerky goes well with just about anything.

Bring Cool Jerk along to your next road trip, birthday party, outdoor adventure, movie night, potluck meal, game night, picnic, or anywhere else where hungry friends and family are getting together!

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